A campaign link is a shareable URL. When someone opens it, CartSella clears their cart, adds the products you picked, applies any gift they qualify for, optionally applies a discount code, and sends them to the cart or straight to checkout. It is built for email, social bios, influencer links, ads and QR codes. Find them under Campaign links in the CartSella navigation.
The Campaign links page listing campaigns with their status, destination and start date
Opening a campaign link empties whatever was already in the shopper’s cart before adding your products. That is what makes the link land on a predictable cart, and it means the link is a poor fit for shoppers who are already mid-purchase.
1

Start a new link

Campaign links, then Create campaign link.
2

Name it

Campaign name is internal only. Use something you will recognise later, like “Instagram story July 15” rather than “Link 1”.
3

Check the slug

Campaign slug is generated from the name and forms the URL. Edit it if you want something shorter. If the slug is already taken, CartSella adjusts it and tells you what it used.
4

Choose the destination

Destination after loading is Cart or Checkout. New links default to Checkout.
5

Add the products

In Line items, click Add variants, pick the variants, and set a Qty for each. At least one variant is required.
6

Schedule it, optionally

Start date defaults to now. Ends at is optional, leave it blank for an ongoing link.
7

Activate it

Set the status to Active in the sidebar and save.
The campaign link editor with campaign information, line items and the sidebar showing the public URL

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Settings

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Stock warnings

Each line item shows its stock: a count, “Unlimited stock”, or Out of stock. When at least one variant is unavailable, a red banner appears at the top of the section. An unavailable variant is skipped rather than breaking the link. The shopper still gets everything else in the list. Fix it by restocking, or by swapping in a variant that is available, before you send the link out.

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The URL

The link looks like this:
The sidebar shows the finished URL with a Copy link button under it, and Open campaign opens it in a new tab so you can test. CartSella creates and maintains the landing page for you, so there is nothing to add to your theme for campaign links. The CartSella app embed should be on regardless, because your offers and upsells depend on it.

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What the shopper sees

They land on a short branded loading screen while the cart is prepared, then arrive at the cart or checkout with everything in place.
The campaign loading screen on the storefront with the store logo, a spinner and a progress bar
The look of that screen is set once for the whole store on the Customize page. The editor sidebar shows a live preview of it with a Customize styles button that takes you straight to the right settings. You do not attach an offer to a campaign link. Your active offers apply to the resulting cart exactly as they would to any other cart. If the products in the link trigger a gift with purchase offer, CartSella works out the gift and adds it in the same step, so the shopper arrives with it already in the cart. Offers gated on a customer tag, a customer location or a traffic source cannot be resolved before the page loads, because nothing is known about the shopper yet. Their gift is added a moment later, once the storefront knows who is browsing. The list shows Campaign, Status, Redirect to, Starts and Actions, with active links sorted to the top and archived ones to the bottom. Filters opens a search box, and the count above the list tells you how many campaigns the store holds in total. Row actions: edit, duplicate, archive, delete, and Turn off or Turn on. Deleting asks for confirmation and cannot be undone. Orders already attributed to a deleted link keep their attribution in Analytics. Performance is reported in Analytics, not on this page.

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Plans

Every plan includes campaign links. Plans differ only in how many can be active at once: 1 on the Free plan, 10 on Starter, Growth and Dev, 20 on Scale and Business. See Plans and billing. A store can hold at most 100 campaign links across all statuses. At the cap, Create campaign link is disabled and a banner tells you to delete some first. If your store is blocked at its monthly order limit, the Create button is disabled too, with a card offering the upgrade.

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Tips

  • Give each channel its own link so you can tell which one sells.
  • Send to Checkout for a single product promotion, and to Cart when the shopper is likely to add more.
  • Set Ends at on a limited time promotion and the link retires itself.
  • Test the link in a private window before you send it, since it clears the cart of whoever opens it.